brief
↓
Claude → content
↓
Cursor → template
↓
Braze → campaign
How I automated Prezi's lifecycle messaging pipeline
Built an AI pipeline that runs lifecycle production from brief to ship. Claude writes the content. Cursor assembles the responsive templates (emails in HTML/CSS + Liquid, in-app messages in HTML/CSS + JavaScript). Braze ships the campaign across both email and in-app. Everything flows as structured JSON, so the pipeline is versionable and reviewable instead of hand-authored each time. The same pipeline runs the A/B variants: subject-line and CTA tests at 3M+ sends per arm, analysed in Hex.
<15 min
per campaign, down from 3–8 hours
